FrontLiner Profiles: Bruce Walton

“A lot of people would say [the hardest part of my job is] listening to the stories of what our clients go through. But for me, the hardest part is understanding that there is always going to be a need. Our work is continuous. And that’s why I am here.” 

Bruce Walton has served as FrontLine’s Communications Specialist since 2020.  

What is a typical day like for you?  

Every day is different depending on the project I am working on. I am responsible for social media, and website, creating marketing content, advancing FrontLine’s anti-racism work, and serving as a community liaison. Sometimes I spend hours researching. Other times I am brainstorming with my team. Or I am knee-deep in finalizing a new project. No matter what it is, I feel fulfilled and I am having fun. 

What is your favorite part of your job?  

Being able to see the product of the work I have done. Spreading the word about our many programs, and people’s reactions to our work. It’s always nice to know that this is going to a greater purpose. Every day I come home, I feel like I have helped create a better world that people can live in.  

What do people often misunderstand about your work or the people you work with?  

Sometimes I think people think we make things look a little too easy. They request things from us that require a longer timeline or more effort. I am glad they can rely on us, but everything that my department does is diligently and carefully created. We don’t take shortcuts.  

If you could make the community understand one thing about FrontLine’s work, what would it be?  

I hope that people understand the importance of our crisis services, like the 988 Suicide & Crisis Lifeline. People need to know that they aren’t alone and that a shoulder to cry on is just 3 digits away. I’ve had my own history of depression and had to research where to find the National Suicide Hotline when I was younger. As someone who relied on crisis services, I am living proof of their impact.

What is a hobby, interest, or routine you have that is not related to work?  

Paddleboarding in the Cuyahoga River and Lake Erie. Sometimes after work, I’ll drive straight to the water. It feels so serene to just be able to get on the shore and feel the waves bring me up and down.  

FrontLiner Profiles reflect the views of the person interviewed.  
They do not necessarily reflect the view of FrontLine Service.